Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Serge Lutens Trademark Sold - Beauty Packaging

What are you searching for?

Sign in
Mergers and Acquisitions

Serge Lutens Trademark Sold

Shiseido acquires rights after almost a year of negotiations.

Author Image

By: Jamie Matusow

Editor-in-Chief

The trademarked name Serge Lutens, associated with luxury fragrances and cosmetics, now belongs to Shiseido. This brand was created in collaboration between the French creator, Lutens, and Shiseido, and the sale has been in the process of negotiation since last March.
 
Shiseido’s purchase of the trademark rights will enable the beauty company to invest more in the brand, including opening up directly managed boutiques in major cities worldwide, and gradually increase points of contact while keeping its prestigious image. The luxury brand currently has about 2,000 outlets in 35 countries.
 
Lutens will continue to direct the brand “to transmit the spirit and the style.”In order to continue to promote the Serge Lutens brand in the future, Shiseido has concluded that it would be the best way to purchase the brand while maintaining its concept, “Rare and Lux.”
 
 

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics